Final Up to date on Could 1, 2025 by Eve Dawes
Meet the East West bag | The best purse to be seen with this 12 months!
The East West bag tendencies reveals no indicators of slowing down, if something it’s nonetheless gaining traction with so many designer manufacturers hopping on this pattern and creating their very own modern silhouette variations. As seen at Chanel, Dior, The Row, Alaïa, Prada, Hermès and Bottega Veneta to call just a few. Individuals love how sensible and timeless this purse is however what’s an East West bag? Which manufacturers and types are trending? Preserve scrolling as I’ve researched this pattern, what the celebrities and trend editors are saying to deliver you the most well liked types for 2025.
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What’s an East West bag
East West baggage are modern, rectangular purses that date again to the 1950’s. East-West purses are much like a Baguette however with longer, thinner straps which might be positioned in direction of the center of the bag moderately than being at both finish.
What actually made this type take off was when Jean Paul Gaultier launched an elongated JPG Shoulder Birkin again in 2004 at his first present as artistic director of Hermès. They’ve been taking a again seat till not too long ago when quiet luxurious got here again into type and have caught round ever since. So right here’s what it is advisable to know in regards to the East West bag pattern in 2025!
What’s the East West bag pattern
What kicked off the East West bag pattern? Some credit score Maria Grazia Chiuri who showcased the Dior Woman D-Pleasure as a part of their 2022 Cruise assortment. The Dior East West bag ‘Woman D’Pleasure’ is an elongated, rectangular model of their notorious Woman Dior bag.
Different designer manufacturers have been fast to catch on with their very own variations together with Louis Vuitton Pochette Métis East West bag, Bottega Veneta East West Andiamo Bag and Hermès re-released its Shoulder Birkin AKA JPG Birkin. Should you’re fed up with carrying your Birkin by it’s high deal with, try this extra relaxed model that may be worn as a shoulder bag.
These types took off rapidly with the style set and began cropping up at Copenhagen Vogue Week. Celebrities have been fast to undertake this type and lead the cost on this purse pattern. Hailey Bieber has been seen carrying each Ferragamo’s huge Wanda clutch which is difficult to search out in inventory, she’s offered it out in most locations however I discovered just a few Ferragamo E/W Wanda Purses to share with you! In addition to Freja New York’s Caroline bag which is way more finances pleasant.
Rihanna, Rosie Huntington-Whiteley, Miley Cyrus and Julianne Moore have all been seen with Alaïa’s east West Bag ‘Le Teckel’. Though superstar followers of this pattern embody Charli XCX, Kendall Jenner and Ayo Edebiri.
Why is that this purse silhouette so widespread
A part of the explanation the East West bag pattern is so widespread is as a result of it’s so timeless and versatile. It’s a type of baggage that methods for each the day and night time, informal and extra dressy events. With lots of people ditching their designer baggage in worry of utilizing them in sure cities and locations and preferring quiet luxurious and minimalist types as a substitute.
This modern type checks all of the bins for why it ought to change into the following bag in your purchasing listing: minimalist, versatile, numerous value factors and a sensible dimension shoulder bag. Take a look at #handbagtiktok to see precisely how widespread it’s.



Though if you happen to do want sparklier, extra assertion making purses, embellished types are simply as in type too like Magda Butrym’s Brigitte Trapeze and Dior’s embellished Woman D-Pleasure variations.
20 finest East West baggage
These are the most well liked East West baggage trending now as chosen by trend editors and seen probably the most on celebrities:
- Hermès East-West Birkin.
- Alaïa Le Teckel shoulder bag.
- Khaite Simona leather-based shoulder bag.
- Bottega Veneta East-West Bag ‘Andiamo’.
- Bottega Veneta East-West Arco Tote.
- The Row Abby bag.
- Magda Butrym Brigitte Trapeze.
- Jil Sander Cannolo bag.
- Dior Woman D-Pleasure bag.
- Freja New York: Caroline and Chrystie.
- Hereu Felca Knot leather-based shoulder bag.
- The Row EW Margaux and new 90’s bag.
- Ferragamo Extensive Wanda clutch.
- Chanel East-West Chocolate Bar bag.
- Prada East West bag ‘Bonnie’.
- DeMellier The New York shoulder bag.
- Savette Slim Symmetry Pochette Bag.
- Saint Laurent Suzanne Baguette shoulder bag.
- Anthropologie East West shoulder bag.
- Aqua.
The East West baggage to buy proper now
Should you’re searching for a modern, versatile bag which you can rely on staying in type for some time so as to add to your purse assortment try these finest promoting types. Should you’re searching for a really timeless purse, search for East-West baggage in basic shapes, with minimalistic designs and in a strong, impartial colour.
I personally like Chanel East West baggage for traditional styling, Bottega Veneta for a contemporary look and Dior East West baggage as a contemporary tackle the Woman Dior for designer choices and Freya and Mango as luxe for much less choices. Don’t be afraid to take a look at the pre beloved market too for discontinued classic types just like the Chanel East West bag ‘East West Flap Bag’.