Recent off beating his assault case, ASAP Rocky has formally been named Ray-Ban’s first-ever inventive director!
This partnership is smart since Rocky is commonly seen rocking Ray-Ban shades together with his standout outfits. Recognized for his affect in music and trend, Rocky is bringing his imaginative and prescient to Ray-Ban Studios to push the model ahead.
To kick issues off, he’s launching the Blacked Out Assortment, which reimagines Ray-Ban’s Mega Icons with a recent lens design. The gathering drops this coming April, simply in time for spring/summer season.
Rocky stated of his new place:
“I’ve all the time admired Ray-Ban’s means to remain true to its roots whereas continually evolving…I’m excited to be a part of the robust heritage and develop the subsequent chapter for an iconic model like Ray-Ban.”
The Blacked Out Assortment will mix Ray-Ban’s traditional type with Rocky’s signature contact, that includes outsized designs, gold-plated particulars, and ultra-black lenses.
Rocky’s position with Ray-Ban will transcend simply eyewear—he’ll additionally direct campaigns, redesign shops, and usher in components of music, trend, and artwork into the legendary model.
Ray-Ban
