Abercrombie & Fitch is taking its relationship with the Nationwide Soccer League to the following degree.
The retailer will host a one-day retail expertise in New Orleans for Tremendous Bowl LIX, constructing on the success of its licensed assortment of attire and equipment with the NFL. A&F has been an official licensee of merchandise for the NFL and its 32 groups since 2023.
The Abercrombie Home retail expertise will characteristic merchandise for Tremendous Bowl LIX, attire for the Kansas Metropolis Chiefs and the Philadelphia Eagles, the New Orleans Saints, in addition to items from the Abercrombie spring assortment, together with denim and outerwear. There might be a customized embroidery station the place customers can personalize objects and there might be meet-and-greet alternatives with NFL gamers together with Nick Chubb, operating again for the Cleveland Browns, Fred Warner, linebacker for the San Francisco 49ers, and Drake Maye, quarterback for the New England Patriots.
“At Abercrombie, we’re all about creating moments of shock and delight for our clients, and Abercrombie Home captures that spirit completely,” mentioned Carey Collins Krug, chief advertising and marketing officer at Abercrombie & Fitch Co. “Combining the power of recreation with our vintage-inspired, high-quality NFL gear, we’ve reimagined how followers can have a good time their favourite groups — on and off the sector.”
The A&F sweatshirt options the 2025 Tremendous Bowl brand.
Among the many unique featured merchandise are a Tremendous Bowl LIX crew sweatshirt for $90; a sweatshirt costume for $70, and crew T-shirts for $50.
“We’re excited to proceed to construct on the NFL’s multiyear license with Abercrombie & Fitch,” mentioned Ryan Samuelson, vp of client merchandise for the NFL. “The partnership has delivered a style-forward tackle fan attire that has energized followers throughout demographics, which is crucial to the NFL. Abercrombie Home will convey an unforgettable buying expertise to followers whereas marking a big milestone for the licensing settlement on the middle of fashion and sports activities.”
The house in The Chicory at 611 Fulton Road in downtown New Orleans might be open to the general public on Feb. 8 from 10 a.m. to six p.m.
The Tremendous Bowl might be performed on Feb. 9 on the Caesars Superdome in New Orleans.
