The 12 months 2024 proved to be a quiet affair for Bella Hadid. On the promoting campaigns entrance, we solely encountered Bella because the face of Saint Laurent and Chopard. The earlier 12 months (in stark comparability), Bella was the face of Louis Vuitton, Michael Kors, and Marc Jacobs (to call only a very choose few). Right here’s to hoping 2025 can be a robust 12 months for Bella Hadid, who returns because the face of Miss Sixty and stars within the Italian trend label’s Spring 2025 marketing campaign. The business favourite reunites with photographer Carlijn Jacobs for the event. The pair (together with stylist Ib Kamara) head to the grocery store, dialing up the Y2K glamour all through the kitsch marketing campaign imagery.
Bella Hadid for the Miss Sixty Spring 2025 Marketing campaign:

Learn beneath the reactions of theFashionSpot’s discussion board members:
“Miss Sixty? In 2025 cosplaying 2006? Hmm… no,” shared Lola701 the second the marketing campaign struck.
“LOL, ew. I can’t consider Miss Sixty remains to be a factor,” shrieked GoldenPetals.
“Has the business really shunned Bella Hadid? After a much-hyped comeback, solely Saint Laurent and Miss Sixty got here calling?” Summer time Day requested.
GivenchyHomme replied: “I believe the business is lastly shifting on from the Instagirls. That they had their second, however let’s be sincere—it’s not precisely a chapter in trend historical past we’ll look again on fondly. They symbolize a selected period that’s beginning to really feel stale and out of contact.”
“Bella Hadid seems lovely. I like all the colours and Bella’s complete look. The execution is superb,” authorized discussion board member MModa.
“I’m with you,” replied vogue28. “That is removed from groundbreaking imagery nevertheless it works for Miss Sixty. Plus, I don’t suppose I’ll ever develop into uninterested in the sight of Bella Hadid.”

See extra of Bella Hadid for the Miss Sixty Spring 2025 marketing campaign and be a part of the dialog, right here.