Breitling has added Oscar-nominated actor Austin Butler to its roster as a model ambassador and face of its newest High Time marketing campaign.
“Austin just isn’t solely extremely proficient but in addition genuinely variety, cool, and an ideal match for Breitling and our life-style,” defined Breitling chief govt officer Georges Kern. “His expertise speaks for itself — I beloved him in ‘Elvis,’ I beloved ‘Dune: Half Two,’ and I believed his portrayal of a villain was implausible. It exhibits his unimaginable vary. Past that, he’s a real skilled.”
The newest High Time marketing campaign options the Caliber B31 — the primary three-hand manufacture motion designed and developed by Breitling.
“Breitling, for me, is about journey and pushing the boundaries of what’s attainable,” Butler stated in a press release. “The High Time speaks to the way in which I’ve all the time wished to reside my life: free and able to rock ‘n’ roll. It’s a thrill to be a part of the squad.”
Launched within the ’60s and interesting to each women and men, the High Time vary from Willy Breitling was created as a singular and unconventional chronograph meant to seize the period’s free-spirited vitality. It’s in style amongst motorsport fans and has a stake in Hollywood, having been famously been worn by James Bond, who donned a Q-modified High Time in 1965’s “Thunderball.”
Austin Butler in Breitling’s High Time marketing campaign.
Courtesy Breitling
Now the High Time B31 reimagines that legacy as a time-only collection, with a basic 38 mm measurement. Behind the gathering, the brand new time-only Caliber B31 represents a return to the basics of watchmaking, in response to the model, delivering efficiency in a smooth, fashionable kind. As the primary Breitling-designed and developed manufacture three-hand motion, it builds on the Breitling Manufacture Caliber 01 — the trade benchmark for chronograph actions launched in 2009.
Breitling’s connection to Hollywood runs deep with Brad Pitt, Adam Driver and Charlize Theron every a part of the model’s Ambassador squads. “Austin is without doubt one of the most fun actors of his era — he brings depth and complexity to each character he performs. In a manner, we’re each storytellers. He tells tales via movie, and we inform them via our watches. Now, we’re making a story collectively,” Kern stated.
