The world of style is presently awaiting the official debut of Matthieu Blazy as Chanel inventive director. The French-Belgian designer, who succeeded Virginie Viard in December 2024, will stage his first runway present for the fabled French style home in October throughout Paris Vogue Week. Till then, the powers that be at Chanel HQ are making no quick adjustments in route, particularly in terms of the model’s marketing campaign imagery. Chanel common Mikael Jansson is named upon as soon as once more to seize a marketing campaign, this time for the Pre-Fall 2025 season. The Swedish photographer factors his lens towards Liu Wen, Lulu Tenney, and Tilda Swinton for the event. All through the marketing campaign, the forged pose each inside the studio and towards the majestic Xi Lake in Hangzhou, China – echoing the setting of the present.
The Chanel Pre-Fall 2025 Marketing campaign with Liu Wen, Lulu Tenney & Tilda Swinton
Learn beneath the reactions of theFashionSpot’s discussion board members:
“Very good,” instantly complimented Overindulgence.
“LOVING this!” declared RMDV.
“You already know what… I’m to see extra. First time in a loooooooong whereas for Chanel,” shared discussion board member Cocteau Stone.
“I look ahead to the shiny fold-out campaigns in magazines for the attractive landscapes,” tigerrouge chimed in.
Additionally very a lot a fan was jeremydante. “Absolute love. It’s been so lengthy since we had a correct on-location Chanel marketing campaign. Mikael ate this. Excellent casting, and properly executed,” they enthused.
Vogue28 commented: “Such a phenomenal marketing campaign that echoes the temper of the present completely. It’s all simply very tastefully executed by Mikael Jansson, and the mannequin forged is excellent – such a stunning shock to see Liu Wen. You’ll by no means hear me complaining over the sight of Lulu Tenney however I might’ve carried out with Tilda.”
See extra from the Chanel Pre-Fall 2025 marketing campaign and be a part of the dialog, right here.
