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Collars and Co has flipped the script on enterprise informal. Launched in 2021, the model made its identify with the Gown Collar Polo™—a pointy, structured collar sewn onto a buttery-soft efficiency polo. It’s the type of hybrid design that solves an issue you didn’t know you had: trying crisp beneath a blazer with out the majority, sweat, or restriction of a conventional gown shirt.
On this Collars and Co assessment, we’re taking a look at how the model has grown since touchdown a Shark Tank cope with Mark Cuban and Peter Jones, producing over $20 million in income and increasing its lineup to incorporate stretch gown shirts, tailor-made chinos, and Italian-inspired layering items—all engineered for consolation, polish, and flexibility. Whether or not you’re commuting to the workplace or dialing right into a shopper name from house, Collars & Co delivers a glance meaning enterprise with out feeling prefer it.
Key Takeaways
- Collars and Co is a contemporary menswear model identified for its patented Gown Collar Polo™, mixing the consolation of efficiency polos with the formality of gown shirts.
- Backed by Shark Tank traders, the model has achieved over $20 million in income since its 2021 launch.
- Merchandise are made with light-weight, 4-way stretch cloth and have structured collars that maintain up beneath sweaters and jackets.
- Prospects love the elevated really feel and flexibility, although sizing and match can differ barely relying on the merchandise.
- Preferrred for guys who wish to look sharp with out sacrificing consolation—excellent for hybrid work, journey, or informal Fridays.
Overview Of Collars & Co.
In regards to the Model
In a menswear market overcrowded with stiff collars and outdated gown codes, Collars & Co has emerged as a sensible, fashionable disruptor. Based by entrepreneur Justin Baer in 2021, the model went viral for its Gown Collar Polo™—a shirt that pairs the construction of a gown collar with the convenience of a efficiency polo. The idea was so well-received it landed Baer a deal on Shark Tank with Mark Cuban and Peter Jones, and helped drive over $20 million in gross sales inside two years.
What units this label aside—and what makes it value protecting in any trustworthy Collars and Co assessment—is its dedication to useful tailoring. Each shirt is constructed to carry out, with OEKO-TEX-certified materials, wrinkle resistance, and sweat-wicking stretch blends. Add in endorsements from the likes of NFL legend Tiki Barber and golf icon Nick Faldo, and also you’ve received a model that’s not simply chasing developments—it’s rewriting the principles of enterprise informal.
Product Overview
On the coronary heart of any Collars and Co assessment is one easy query: Can a polo shirt actually change your gown shirt? With their hero product, the reply is sure. Their English Unfold Collar Polo is the standout—a clean-cut shirt constructed with a proprietary four-way stretch efficiency cloth and a strengthened collar that doesn’t collapse beneath strain. Whether or not layered beneath a blazer or worn solo, it holds its form and delivers sharp strains from Zoom to cocktail hour.
Different choices embrace the Cutaway and Semi-Unfold polos, efficiency gown shirts, and light-weight layering items like their Lucca Luxurious Contact tees and Maverick Blazer. All supplies are engineered for actual life—which means they’re breathable, quick-drying, and machine-washable. The shirts mix polyester, viscose, and elastane for construction and softness, and collar stays come commonplace for that further polish. Most gadgets are up to date seasonally, with colour drops that skew skilled and versatile—suppose navy, white, sand, and lightweight blue.
Consolation and Match
In the event you’ve ever peeled off a sweat-soaked Oxford after a protracted day, you’ll perceive the attraction. Collars & Co shirts are constructed like athletic put on disguised as enterprise apparel. That four-way stretch cloth is a frequent favourite in buyer critiques, praised for its flexibility, softness, and stunning breathability.
In consolation phrases, this isn’t only a efficiency improve—it’s a way of life one. You’ll be able to put on these shirts on a aircraft, at a gathering, or out to dinner and nonetheless really feel such as you’re in a tech tee. The collars do lean extra structured—nice for aesthetics, although some guys preferring ultra-relaxed necklines might discover them barely inflexible at first put on.
Sizing Steering
Sizing at Collars & Co runs from Small to 4XL, with most gadgets providing a gently tailor-made silhouette—not too boxy, not aggressively slim. Primarily based on 1000’s of buyer critiques, the match typically holds true to dimension, particularly in the event you’re used to manufacturers like Bonobos or UNTUCKit. That mentioned, in the event you’ve received a broader chest or thicker arms, you might wish to dimension up within the polos, because the shoulder match can run cosy.
The model’s on-line dimension charts are detailed and correct, serving to take the guesswork out of first-time orders. Nonetheless, with out bodily retail shops in most cities, there’s no choice to attempt before you purchase—an space for enchancment as the corporate scales.
Worth Evaluation
Let’s be trustworthy: at $60–$90 per shirt, this isn’t discount bin pricing. However Collars & Co lands in that uncommon candy spot the place value meets long-term payoff. The shirts seem like luxurious, put on like loungewear, and maintain up after dozens of washes. In comparison with mid-range staples like Charles Tyrwhitt, Mizzen+Essential, or Brooks Brothers, the worth is robust—particularly when factoring within the model’s patented collar tech and performance-focused materials.
That mentioned, there are trade-offs. The shirts are comprised of an artificial mix—not luxe pure fibers like Pima or Egyptian cotton—so traditionalists may discover the hand-feel much less premium. And whereas Collars & Co steadily runs sitewide gross sales, nonetheless some consumers might discover full-price a stretch except they’re prioritizing efficiency and polish over cloth origin.
There’s additionally the matter of match and availability. The core lineup leans basic and clear—suppose crisp whites, tender blues, and seasonal earth tones. In the event you’re in search of daring patterns or formal French cuffs, you gained’t discover them right here (but). And with restricted brick-and-mortar places, attempting before you purchase isn’t all the time doable—although the 30-day return coverage does soften that limitation.
Preferrred Buyer Profile
This Collars and Co assessment makes one factor clear: the model is made for contemporary professionals who wish to gown effectively with out overthinking it. In the event you’re a hybrid employee, frequent traveler, or somebody who values trying sharp with minimal effort, Collars & Co nails the transient.
It’s particularly ideally suited for guys who layer polos or shirts beneath sweaters and blazers—because of that stay-put collar that truly holds its form. On the flip facet, purists preferring basic cotton gown shirts or hate artificial blends might not vibe with the efficiency cloth really feel. However for many guys uninterested in stiff collars, ironing boards, and sweat stains? This may simply be your new uniform.
Professionals And Cons
When weighing Collars & Co’s choices, there are notable benefits and downsides that form the general buyer expertise.
Professionals
- Modern collar design: The patented structured “English unfold” collar persistently delivers a elegant look, staying crisp beneath sweaters and blazers, in response to lots of of verified buyer critiques. This addresses a frequent grievance with commonplace polos and gown shirts that lose their form all through the day.
- 4-way stretch cloth: The shirts mix polyester, viscose, and elastane, leading to spectacular flexibility and luxury that rivals many efficiency manufacturers. This materials excels in breathability and affords a tender really feel, permitting for ease of motion on the workplace or on the go.
- Wrinkle-resistant and straightforward care: Collars & Co shirts require little to no ironing, making them a wonderful choose for busy professionals or frequent vacationers. Most customers report the shirts preserve their construction and end after a number of washes.
- Sturdy worth for contemporary professionals: Priced between $60 and $90, these shirts occupy a strategic center floor between mass-market manufacturers and luxurious choices. The mixture of comfort, consolation, and magnificence usually justifies the funding.
- Versatile design: With kinds that mix gown shirt sharpness and polo consolation, Collars & Co gadgets transition effectively from convention room to informal settings. The product line covers core staples together with fashionable seasonal releases.
Cons
- Artificial really feel might not go well with all: Whereas the four-way stretch cloth affords efficiency advantages, some customers—particularly these accustomed to high-thread-count cotton—discover the artificial mix much less luxurious. Delicate pores and skin sorts sometimes report the fabric can really feel much less pure.
- Match might be restrictive for some: The tailor-made, athletic reduce flatters many, but patrons with broader shoulders or extra muscular builds generally have to dimension up. Tall people might discover sleeve lengths barely brief. The silhouettes are trimmer than typical retail manufacturers.
- No absolutely pure fiber choices: The dependence on artificial blends means Collars & Co is just not an optimum alternative for purchasers preferring 100% pure materials for breathability or sustainability causes.
- Greater value than some artificial rivals: Regardless of sturdy worth, the pricing stays larger than many mass-market or price range choices providing artificial or blended shirts, which can deter price-sensitive consumers.
- Restricted in-store expertise: As a direct-to-consumer model, Collars & Co is especially out there on-line. Those that desire attempting merchandise in-store earlier than shopping for should cope with transport and returns for sizing changes.
Ultimate Verdict
After digging into this Collars and Co assessment, one factor is obvious: this model understands the trendy man’s wardrobe dilemma—and solves it with model. The mixture of structured, stay-put collars and performance-level consolation hits a uncommon steadiness that almost all gown shirts miss completely. These aren’t simply garments; they’re instruments for trying sharp with out the additional effort.
Are they for everybody? Not fairly. In the event you’re all about pure fibers or desire extra conventional tailoring, the artificial stretch mix might not examine each field. However for the overwhelming majority of execs—particularly these navigating hybrid work, frequent journey, or simply uninterested in ironing—the worth proposition is robust.
Collars & Co delivers a crisp, tailor-made look with zero fuss, and in as we speak’s menswear panorama, that’s greater than sufficient to earn a spot in common rotation. In the event you’re after shirts that may deal with boardrooms, date nights, and red-eyes with out dropping form or consolation, this model must be in your radar.
The editorial crew at FashionBeans is your trusted companion in redefining fashionable males’s model. Established in 2007, FashionBeans has developed into a number one authority in males’s trend, with tens of millions of readers searching for sensible recommendation, knowledgeable insights, and real-world inspiration for curating their wardrobe and way of life.
Our editorial crew combines over 50 years of collective expertise in trend journalism, styling, and retail. Every editor brings specialised experience—from luxurious trend and sustainable model to the most recent grooming know-how and perfume science. With backgrounds starting from GQ and Esquire to non-public styling for celebrities, our crew ensures each suggestion comes from a spot of deep trade information.
