The European Union on Monday urged fast-fashion retailer Shein to respect EU shopper safety legal guidelines and warned it might face fines if it failed to handle the EU’s considerations.
Shein has grown quickly by transport cheap merchandise on to shoppers. In February, the European Fee warned Shein and Temu, one other Chinese language on-line e-commerce platform, that they’d be responsible for the sale of unsafe and harmful merchandise offered on their websites.
Representatives for Shein didn’t instantly reply to a request from Reuters for remark.
The Client Safety Co-operation (CPC) community of nationwide shopper authorities and the European Fee had now notified Shein of practices which infringed EU shopper legislation, the Fee mentioned in a press release.
“Shein now has one month to answer to the CPC Community’s findings and suggest commitments on how they may handle the recognized shopper legislation points. Relying on Shein’s reply, the CPC Community might enter a dialogue with the corporate,” it mentioned.
“If Shein fails to handle the considerations raised by the CPC Community, nationwide authorities can take enforcement measures to make sure compliance. This consists of the likelihood to impose fines based mostly on Shein’s annual turnover within the EU Member States involved,” the assertion added.
Shein is also the goal of EU regulatory calls for underneath the EU’s Digital Companies Act.
In an extra blow to Shein, the EU has proposed a 2 euro dealing with price per package deal for low-value e-commerce shipments.
By Foo Yun Chee, Sudip Kar-Gupta; Editors: Philip Blenkinsop, David Evans
Study extra:
EU Plans €2 Price for Low-Worth Parcels in Setback for Shein and Temu
The European Union is contemplating a dealing with price for low-value e-commerce packages, primarily from platforms like Shein and Temu, to handle a surge in quantity and guarantee compliance with EU laws.
