Cool-girl make-up artist model Fara Homidi Magnificence has lined up funding from Sandbridge Capital, the non-public fairness agency recognized for securing exits for former investments Thom Browne, Ilia Magnificence and Youth to the Individuals.
Introduced on Tuesday, the precise funding whole was undisclosed, however the model’s founder and chief government Fara Homidi described it as a “appreciable” quantity that makes Sandbridge a major minority associate. To this point, the label has obtained investments from particular person family and friends. Homidi will use the funding for a bigger group, advertising and worldwide enlargement with the UK first on the agenda.
“We’ve got been lean and imply, however we wish to develop,” she mentioned.
The winner of the Artistic Execution award at The Enterprise of Magnificence World Awards final 12 months, Homidi’s two-year-old model has rapidly obtained a highlight from Vogue covers and runway reveals in addition to celebrities like Hailey Bieber. The model was first stocked at boutique luxurious magnificence retailers together with Violet Gray and Dover Avenue Parfums Market earlier than launching at Sephora in June 2024.
Ken Suslow, Sandbridge Capital founder and managing associate, mentioned that the model’s “artfully elevated method to reimagining clear and efficacious color” appealed to the agency, in addition to its positioning as a luxurious and makeup-artist magnificence label.
The model joins a portfolio at Sandbridge Capital that spans magnificence and vogue with names like U Magnificence, DedCool, Ariana Grande’s R.e.m. Magnificence and Rossignol. Profitable exits for Sandbridge have included Thom Browne in vogue and Ilia Magnificence and Youth to the Individuals in magnificence.
“On the whole, we chatted much less about make-up or numbers, however about constructing one thing with which means, id and the way necessary the small particulars are in luxurious,” mentioned Homidi.
Study extra:
Fara Homidi Elevates the Artistry-Led Make-up Model
Balancing ease of use with professional-grade formulation, Fara Homidi Magnificence creates formulation that may go the space, with out compromising on clear credentials.
