
Because the superyacht trade in Asia continues to develop, Fraser has been reinforcing its regional presence with an ongoing strategic workers enlargement for the previous 5 years. Now boasting a robust crew of 10 throughout yacht gross sales, constitution dealer, yacht administration and advertising and marketing, Fraser Asia is being additional strengthened by the persevering with help of the corporate’s world community.
In a roundtable dialogue, Yacht Model gathered insights from the Fraser Asia crew together with Laura Verbrugge (Asia Supervisor, primarily based in Hong Kong), Jacqueline Lee, Sweet Li (Hong Kong-based yacht brokers), Suhaimi Badri (Singapore Supervisor) and Benjamin Tabuteau (Thailand Supervisor), in addition to Fraser CEO Anders Kurtén and Senior Dealer Jan Jaap Minnema, each primarily based in Monaco.
Fraser Asia has been increasing its crew previously 5 years throughout a number of places of work, which embrace three in Asia – Hong Kong, Singapore and Thailand. How does this strengthen your regional presence?
Laura Verbrugge: Asia is a dynamic and rising market, and having the proper crew on the bottom is essential. By bringing in top-tier expertise – each in brokerage and operational roles – we’re guaranteeing our shoppers obtain the very best stage of service and that we additionally perceive native tradition and desires.

Whether or not it’s in gross sales, constitution or administration, our expanded crew permits us to be extra responsive and proactive in assembly the wants of yacht house owners and consumers within the area.
Jacqueline Lee and Sweet Li: Hong Kong stays a pivotal hub for high-net-worth shoppers. With our expanded crew, we’re capable of provide extra personalised service from yacht acquisitions to administration and constitution logistics. Our connection to Fraser’s world community means shoppers within the Asia area have entry to the very best yachts and experience worldwide.
Suhaimi Badri: Singapore’s position as a gateway to Southeast Asia makes it a vital base for us. The brand new crew members improve our skill to handle complicated transactions and regulatory necessities, guaranteeing easy operations for house owners cruising in ASEAN waters.
Benjamin Tabuteau: Thailand continues to develop as a most well-liked non-public cruising vacation spot in Asia, and our crew performs a vital help position in that ecosystem. We help house owners and captains with all the things from paperwork and native compliance to refit coordination, upkeep and constitution administration.

Backed by Fraser’s world community, our on-the-ground experience ensures that yachts working right here will not be solely legally compliant but additionally maintained to the very best requirements, making Thailand an excellent base for constitution operations.
Jan Jaap, as a Senior Dealer working throughout Fraser’s world community, how do you help the Asia market?
Jan Jaap Minnema: Supporting the Asia market is an thrilling a part of what I do. Working throughout our world community means I can join shoppers in Asia not simply with the very best yachts accessible domestically, but additionally with alternatives worldwide.
Asia’s yachting scene is rising quick, and each shopper is totally different – some are on the lookout for household cruising yachts, others for severe funding items – so it’s about actually listening, understanding what they need and guiding them by each step.

I keep intently related with our groups on the bottom in Hong Kong, Singapore, Thailand and past, ensuring we’re providing recommendation that’s tailor-made, not simply copied and pasted from elsewhere. Whether or not it’s serving to a first-time purchaser discover the proper construct crew, establishing a constitution programme or advising on the newest market traits, my objective is to make the entire course of easy, good and pleasurable.
With my 25 years of worldwide yachting expertise, a shopper has all the advantages of our contacts with all the key shipyards in Italy, the Netherlands, Germany and Turkey. And actually, relationships are all the things on this market. It’s about belief, discretion and being there for the long-term – not only one deal. That’s one thing Fraser actually believes in, and the way we’ve constructed such robust ties throughout the area.
What traits are you seeing in Asia’s superyacht scene?
Jan Jaap Minnema: The Asian market’s evolving quick. It’s not nearly proudly owning a yacht anymore, it’s about experiences. Shoppers wish to go additional, to locations like Papua New Guinea or hidden Indonesian islands, so explorer yachts are in large demand.
Customisation is non-negotiable now; they need yachts that match their way of life completely, in and out. Sustainability is not a ‘nice-to-have’ both – hybrid tech and eco-conscious builds are actually catching on.

Chartering’s exploding too, with extra individuals attempting earlier than they purchase, particularly round Thailand and the Philippines. Actually, Asia’s not ‘the following market’ – it’s already right here and it’s severe.
What’s the highway forward for Fraser Asia?
Laura Verbrugge: For our shoppers, this enlargement interprets instantly into higher service and extra alternatives. We’re now capable of ship sooner response occasions, as our native presence eliminates time-zone obstacles, wider yacht alternatives and extra localised help throughout Asia’s key cruising grounds.
Our rising crew means every shopper will get extra devoted consideration, whether or not they’re seeking to purchase, promote, constitution or handle their yacht.
Jan Jaap Minnema: The long run is about native experience with world attain. Whether or not a shopper is in Bangkok or Monaco, they profit from Fraser’s unified community throughout 20-plus international locations and territories – a real rarity on this trade.

With stronger groups in key Asian markets and the backing of Fraser’s worldwide sources with greater than 300 specialists, we’re completely positioned to accompany our shoppers of their subsequent superyacht chapter. This highly effective mixture of native data and worldwide scale makes Fraser the pure associate for Asia’s most discerning yachting fans.
Anders, as CEO of Fraser, are you able to present a concluding observe?
Anders Kurtén: Having spent two days at this 12 months’s Asia-Pacific Superyacht Summit, and subsequent days with our Fraser crew on the bottom in Hong Kong, I’m ever extra satisfied that Asia is likely one of the most promising rising markets for superyacht providers. And I discover that our Fraser values of honesty, integrity and respect dovetail properly with the various cultures that we encounter throughout the key Asian markets the place we have now a presence.
As ever, having the very best individuals on the bottom is essential as a result of our shoppers typically will not be curious about working with the ‘largest’ firm however the very best. And managing to be the very best, the scale will routinely observe as a operate of the standard service that’s offered, time and time once more.
Having not too long ago added some new key hires to our Fraser Asia crew leaves us ever higher positioned to capitalise on the numerous progress that I anticipate the area to supply us within the coming years.
This text was first seen on YachtStyle.com.
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