New 12 months, new feed?
Right now on the weblog we’ve a submit from Julia Broome that may actually mild a hearth in you. You’re going to complete this submit, run to seize her content material planner and a brand new pocket book then it’s off to the races.
Julia is sharing her prime tricks to optimize your content material technique with examples and tangible ideas that you would be able to simply apply to your personal content-creating life. Full with pattern calendars and ‘pillars’ to reference, this submit is full of worth.
You probably have but to satisfy Julia she is a powerhouse on the subject of content material technique. After working behind the scenes for top-tier influencers and celebrities, bringing their social media to the following stage, Julia has now launched her personal programs and instruments to convey her methods of the commerce straight to you.
With that, let’s welcome Julia Broome to the weblog.
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Hello everybody, I’m Julia!
Earlier than leaping into how precisely to optimize your content material technique, I’ll share the behind the scenes of how I constructed my enterprise as a celeb social media supervisor turned content material creator: I’m 28 years outdated, grew up in Los Angeles, graduated prime of my class at UCLA, and am somebody who may spend hours researching, horseback-riding, organizing, or pinterest-ing.
I’ve been a social media supervisor for somewhat over 7 years which, because the cliché goes, is by no means what I went to school to do. Nonetheless, how I obtained right here is just too serendipitous to not share. To take you again for a second: A couple of month or so earlier than graduating, I used to be looking for an internship alternative that might assist me stand out for graduate college. On the time, it was really the wild wild west in social media: Influencers and bloggers had been popping up left and proper and regardless that I used to be intrigued by the social media subject, it was nowhere close to my job-search radar.
As destiny would have it, I used to be tuning into an episode of The Skinny Confidential hosted by, none aside from, Lauryn Bosstick, and he or she was interviewing a wellness influencer who additionally had a PhD in pharmacy. I keep in mind being so obsessive about their dialog to the purpose the place instantly after listening to the episode, my 21-year-old, job-hungry self chilly emailed this wellness influencer and a few month later, she ended up hiring me. 7 years in the past, The Skinny Confidential podcast unknowingly launched me to my first consumer, which modified the whole trajectory of my profession… I feel it’s protected to say that Lauryn is a large cause why I’m within the place I’m immediately – The truth that I’m now writing a weblog submit for the TSC neighborhood is simply the cherry on prime in probably the most full circle state of affairs!!
From there, my profession in social media administration fairly actually took off. I started to construct my clientele of celebrities, influencers, manufacturers, and companies and I used to be wanting to make a reputation for myself as a SMM so I jumped headfirst into each expertise I presumably may: from working freelance to working at an company, dealing with large product launches, orchestrating model offers, producing efficient website positioning methods and MUCH extra. You identify it, I’ve achieved it.
For everything of my profession, I’ve been extraordinarily behind the scenes and took delight in rising my purchasers’ accounts with out anybody realizing who I used to be or what I did. Nonetheless, final 12 months, I made a decision to place myself on the market on TikTok to share all of my ideas, methods, classes, and recommendation I’ve gathered through the years. I discussed this earlier, however I’m a analysis girlie by way of and thru, so my intention with beginning my very own account was to share REAL social media recommendation that really works: no B.S, no false guarantees.
On that very same notice: I additionally began a social media course for each social media managers and aspiring content material creators to realize success and created a social media planner to assist creators and creatives keep on observe. This 12 months, I began posting on Instagram, in addition to TikTok, and have created a neighborhood of just about 240k mixed followers on each platforms. Whereas serving to my purchasers is wonderful– I’ve by no means felt extra fulfilled serving to my neighborhood lastly get to the following stage with their social media accounts.
Talking of communities, I do know that Lauryn’s viewers of TSC readers are a few of the most formidable, entrepreneurial, good, and pushed folks on the market and I’ve all the time appreciated Lauryn’s hustle and anti-cookie-cutter method, so on that notice… Let’s speak about optimizing your content material technique and squeezing the *most* juice as potential out of your content material.
How one can Optimize Your Content material Technique
Proper off the bat I’m going to say one thing that may make you hate me (please don’t!!) however social media development is not simple and if you happen to don’t know the right way to work smarter, not tougher, you’ll possible burnout. The secret is realizing the right way to really optimize your content material technique so that you simply’re not working round like a headless hen continually pondering: Sh*t I haven’t posted something immediately!!! What am I going to do/what am I going to submit??!! When you really feel referred to as out proper now, right here’s how we’re going to optimize your content material technique:
STEP 1: PICK YOUR CONTENT PILLARS
You would possibly’ve heard different folks let you know that you want to “area of interest” down or in different phrases: decide one subject to give attention to and keep on with that. Nonetheless, that has by no means, and can by no means, be the recommendation I’d give to you. For my part, that’s a short-term technique that may simply trigger you to really feel such as you’re caught speaking about the identical factor over and time and again!
As a substitute, I’ve all the time believed in having one content material anchor and 4-5 extra content material pillars so that you’ve a variety of matters that you would be able to speak about. So let’s say your predominant focus is magnificence however you additionally produce other matters you wish to share on social media. Your content material anchor could be magnificence and your content material pillars may very well be one thing like: wellness, residence decor, and way of life. So step #1 is to sit down down and take the time to outline your content material pillars so that you simply’re actually clear on what you’ll be often posting.
STEP 2: CREATE A CONTENT PLAN
This step sounds so apparent and primary however 9 occasions out of 10, folks miss the mark on having a robust content material plan. I extremely advocate creating an editorial calendar that may act as your roadmap in an effort to be sure that you’re posting a stability of your content material pillars (which ought to already be established from step 1). To make this step further easy for you, I’ve included a pattern editorial calendar under so that you can get an thought of what this could appear like.
Fast notice #1: The principle factor I would like you to note is that your content material anchor (which we established as magnificence) is often mirrored twice whereas all the opposite content material pillars are normally unfold out evenly, solely as soon as. That’s as a result of your content material anchor is normally going to be one thing you focus extra on. #2: Social media shouldn’t be a one-size-fits-all so this editorial calendar is completely going to look totally different for everybody and that’s completely okay.
STEP 3: NAIL DOWN YOUR CONTENT FORMULA
What do Meredith Duxbury, Alix Earle, and Haley Bayley all have in frequent? Aside from all of them being massively profitable social media girl-bosses? All of them squeeze probably the most out of their content material and so they simply so occur to make use of a particularly comparable content material method. By now, we all know that I like to do my analysis – Which is how I found that each one three of them have created a method to make sure that they will squeeze 4-5 movies out of ONE video idea. I do know the TSC neighborhood loves a “work smarter, not tougher” state of affairs so that is proper up your alley– and to take out any guess work, I’m going to provide you an actual breakdown of how you are able to do the identical to optimize your content material technique:
Let’s proceed with the concept your content material anchor is magnificence. The commonest magnificence idea for the time being is “Get Prepared With Me” movies – So let’s run with that. Right here’s the right way to get 5 movies out of ONE Get Prepared With Me:
Video #1: SKINCARE GRWM – This might be a fast 30 second video exhibiting the way you prep your pores and skin for make-up (bonus factors for utilizing The Skinny Confidnetial ice curler).
Video #2: MAKEUP GRWM – This might be an extended 1 minute video that might present your complete make-up course of or that might present you doing all of your make-up whereas sharing a story-time.
Video #3: FINISHING TOUCHES – This might be a shorter 7-15 second video of you placing the ending touches on (lip-liner, lip gloss, a blush approach, and so forth).
Video #4: REPLY TO A COMMENT – Ideally, somebody would ask you to see your ultimate look, to point out your outfit, to point out how you probably did the blush approach, and so forth. and so that you can reply in video-form to a remark.
Video #5: GET UN-READY WITH ME – This might be an extended 1 minute video that might present you taking all the pieces off, doing all of your PM skincare routine, and so forth.
And voila, now you may have 5 items of content material for the value of 1. THAT is the way you optimize your content material to the fullest and this type of method can and ought to be utilized to ANY class of content material (health, spirituality, well being, vogue – something + all the pieces). This, alone, is a goldmine on the subject of content material optimization however there are two extra steps that may actually take you to the following stage.
STEP 4: STRATEGIZE ON WHAT TO POST ON EACH PLATFORM
By now, your content material technique is warming up however we wish it to be on fireplace – So let’s run by way of a brief breakdown of the right way to know what to submit to Instagram vs. TikTok. Spoiler alert: You should utilize step #3 to set you up for fulfillment so it’s principally a two-for-one (which we love). Utilizing the breakdown we created above, right here’s how one can divvy up your content material relying on the platform so that you simply’re optimizing each of your channels to the fullest:
Video #1: SKINCARE GRWM – Fast 30 second video for INSTAGRAM. Ideally, you’ll use the feedback of this submit to inform your viewers you may have an extended make-up GRWM posted on TikTok in an effort to bridge your viewers over there.
Video #2: MAKEUP GRWM – Longer 1 minute lengthy video for TIKTOK. In your caption, you can let your viewers know if they’ve any skincare questions, you posted a skincare GRWM to Instagram.
Video #3: FINISHING TOUCHES – Shorter 7-15 second video posted to INSTAGRAM. Once more, you need to be utilizing the remark part to let folks know that you’ve the total GRWM posted to TikTok.
Video #4: REPLY TO A COMMENT – Shorter 7-30 second video posted to INSTAGRAM. It’s vital on your viewers to see that not solely do you learn feedback however you additionally REPLY to feedback in video-form.
Video #5: GET UN-READY WITH ME – Longer 1 minute lengthy video posted to TIKTOK. In your caption you possibly can let your viewers know that in the event that they wish to see the total look, they will go to your Instagram.
Now, it’s protected to say your content material technique is on fireplace. The very final step is easy however positively a very powerful so don’t sleep on this final step.
STEP 5: SCHEDULE YOUR CONTENT OUT… + STICK TO IT
Initially, if you happen to made it up to now and also you’re studying this: Simply know I’m happy with you and that you simply’re going to be so glad you caught round. This ultimate step is essential to optimize your content material technique as a result of it’s most likely a very powerful facet of social media: posting CONSISTENTLY! All the above steps imply nothing until you’re capable of keep on with a content material schedule that works for you so I went forward and created 3 totally different posting schedules that you would be able to select from. I extremely advocate choosing the one which feels probably the most do-able to you after which working your approach up.
Now that you’ve all 5 steps on lock, you’ve not solely optimized your content material technique however you’ve additionally saved your self SO a lot time. That is the type of content material technique that makes you’re feeling such as you lastly have all of your geese in a row and are not stressing about what to submit, when to submit, and which platform to submit it on. You may thank your self for following these 5 steps, and you may thank me later when it really works.
Need extra social media recommendation identical to this? I’ve cherished each second of delving into content material technique optimization with you and that is one thing I can speak about for DAYS so if you’d like extra recommendation identical to this: You will discover me on Instagram and TikTok at @juliabroome – my DMs are all the time open in case you have any questions.
I hope you guys cherished this breakdown as a lot as I’ve cherished creating it for you. And if you happen to’re a content material creator wanting to go even deeper into this topic, my Content material Course could be good for you. Or if you happen to’re studying this as a social media supervisor who needs to achieve extra purchasers or discover ways to improve your SMM enterprise, I’d like to have you ever in my course neighborhood.
Both approach, I’d love nothing greater than to attach and be part of your social media journey! And to not be a tease however: Lauryn helped me discover my dream job – and I will probably be launching one thing earlier than the tip of the 12 months that might enable you to discover your dream job… Particulars to come back on Instagram however I’ll depart you with that. Pleased content material planning!
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There you may have it. Every little thing you want to take your social media presence to the following stage. Maintain us posted within the feedback under.
Within the meantime, make sure you try Julia’s content material for much more worth. As you possibly can see, she delivers.
x, The Skinny Confidential group.
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OPTIMIZE YOUR CONTENT:
