Skincare firm Paula’s Alternative partnered with Olympian and “Dancing With the Stars” Season 33 runner-up Ilona Maher because the model’s first ambassador. The American rugby participant kicks off her stint with Paula’s Alternative in a marketing campaign for the model’s Professional-Collagen Peptide Plumping Moisturizer, which is obtainable starting in January at Sephora and on the official web site of Paula’s Alternative.
For the marketing campaign, Maher pairs her sporty sensibility with a daring pop of pink. Photographs from the marketing campaign function Maher in a locker room setting, sporting a sporty stylish pink ensemble, that includes a pleated tennis skirt, holding an identical bullhorn and posing in entrance of lockers containing the Paula’s Alternative Professional-Collagen Peptide Plumping Moisturizer.
Ilona Maher for Paula’s Alternative.
Courtesy of Paula’s Alternative
Maher’s duties as Paula’s Alternative’s first model ambassador lengthen to her wide-reaching, influential social media platform. By means of a collection of “Pep Talks,” Maher will function the “Pores and skin Care Coach” to her social media following, revealing her favourite skincare suggestions, methods and insights into how the 2024 Olympic bronze medal athlete takes care of her pores and skin.
“Paula’s Alternative Peptide Moisturizer is a game-changer for me,” Maher mentioned of the magnificence product in an announcement. “It’s full of actives that carry out as onerous as I do, giving me the boldness to deal with something — on or off the sphere,” she mentioned.
Ilona Maher for Paula’s Alternative.
Courtesy of Paula’s Alternative
“Paula’s Alternative has all the time been about empowering folks with science-driven, efficient merchandise and data,” mentioned Tina Pozzi, chief advertising and marketing officer of Paula’s Alternative.
“Ilona’s ardour for excellence and her fearless method to challenges mirror the high-performance ethos that defines our model. We couldn’t think about a greater companion to launch this active-powered moisturizer.”
Ilona Maher for Paula’s Alternative.
Courtesy of Paula’s Alternative
The Paula’s Alternative Professional-Collagen Peptide Plumping Moisturizer options components that ship long-lasting hydration whereas selling collagen, elastin, and protein manufacturing to plump the pores and skin and enhance elasticity and bounce visibly. Paula’s Alternative cruelty-free merchandise function nonirritating and fragrance-free components.
