First of Its Sort, Final of Its Sort tells the story of an distinctive accent and the archival piece that impressed it.
In 1925, Adele Casagrande and Edoardo Fendi opened a small purse boutique and fur workshop on Rome’s By way of del Plebiscito. They created coats from uncommon pelts (squirrel, Persian lamb) and launched a set of bags and different leather-based items implementing the Selleria methodology, which concerned a topstitching approach impressed by the centuries-old hand embroidery of grasp saddlers. The items had been quickly coveted by Italy’s alta moda clientele, and Fendi grew to become a world drive after the founders’ 5 daughters, who had spent their childhood napping within the retailer, joined the household enterprise and introduced on a younger Karl Lagerfeld as inventive director in 1965.
However maybe the home’s most recognizable design got here in 1997, when Silvia Venturini Fendi, now the creative director of males’s put on, had the concept for a bag that may very well be tucked underneath one’s arm like a loaf of French bread. The consequence was the Baguette: an rectangular pochette with a brief detachable strap and a flap closure that includes an interlocking FF brand. Venturini Fendi embellished them with metallic paillettes, sorbet-hued rhinestones and white river pearls. Known as the world’s first It bag, it’s since been produced in over a thousand completely different kinds.
Now, to mark its 100-year anniversary, the label is reinterpreting the Mamma Baguette, a barely taller model of the 1997 design that’s meant to be worn over the shoulder. Among the extra intricate iterations of the bag, which is constituted of nappa leather-based and options the unique Selleria stitching, can take as much as 39 hours to complete. Along with a few new components — an equestrian-inspired drawstring closure and an FF buckle inlaid with leather-based — the Baguette additionally is available in a recent vary of hues: sage, matcha inexperienced and, pictured right here, salmon pink with floral embroidery.
Digital tech: Max Bernetz. Set designer’s assistant: Frida Fitter
