Kendrick Lamar Earns Celine $2 Million in Media Publicity at Tremendous Bowl

Kendrick Lamar’s Celine denims had been the buzziest trend second on the 2025 Tremendous Bowl, a placement that earned the French model $2.3 million in media affect worth, in line with Launchmetrics. MIV is a proprietary metric that assigns a real financial worth to advertising methods throughout print, on-line and social media as a way to calculate return on funding.

Lamar carried out on the Tremendous Bowl LIX halftime present on Sunday alongside his longtime collaborator, SZA, changing into the primary solo rapper to headline the spectacle.

Searches for “flared denims” spiked on Google, with 5,000 % of them going down inside 48 hours after the Tremendous Bowl.

Lamar’s full look additionally did numbers for 2 different manufacturers: Martine Rose at $1.66 million in MIV and Nike at $1.69 million.

The previous label dreamed up the rapper’s blue leather-based letterman jacket, which featured “Gloria” in block lettering throughout the chest. The title refers back to the music of the identical title from his 2024 album, “GNX.” The majority of his Tremendous Bowl setlist was made up of tracks from the chart-topping LP.

The lyrics of “Gloria” reference Lamar’s dedication to the craft of songwriting by the lens of an advanced romantic relationship.

As for his Nike sneakers, Lamar chosen a pair of Air DT Max ’96s within the “Colorado Away” colorway. The shoe was popularized by legendary two-sport athlete Deion Sanders, and the “Colorado Away” variation is emblazoned with the black, white and gold colours of the Colorado Buffaloes, the workforce he now coaches.

The “Colorado Away” fashion of the Nike Air DT Max ’96 was launched in September 2024 for a retail worth of $170, although costs on the resale market have already skyrocketed following Lamar’s efficiency.