Kenneth Cole Productions and The Onion, the satirical information publication, have come collectively for The Headline Assortment, a limited-edition line of attire and equipment designed to lift consciousness for psychological well being and encourage dialog. 100% of proceeds from the gathering might be donated to the Psychological Well being Coalition, supporting their mission to finish the stigma surrounding psychological well being.
The seven-piece unisex capsule contains T-shirts, hoodies and equipment emblazoned with fictional headlines and slogans that stroll the road between comedy and critique. For instance, there’s the “Admit You’re Flawed,” unisex trucker hat for $35 and sweatshirt for $45 and the “Shattered Nation” unisex T-shirt for $45 and sweatshirt for $45. There are additionally The Onion polo shirts for $55, and The Onion unisex tote for $75.
One tote bag carries the slogan “Hey, Let’s All Go to the Seashore and Complain,” a T-shirt reads, “It’s Not Simple to Admit When You’re Flawed, and That’s Why I Gained’t Do It,” and a sweatshirt says, “A Shattered Nation Longs to Care About Silly Bullshit Once more.”
A T-shirt from the Kenneth Cole and The Onion collaboration.
Courtesy of Kenneth Cole Productions
“We’re proud to associate with The Onion, one of many boldest voices in publishing,” mentioned Kenneth Cole, chairman and chief artistic officer at Kenneth Cole Productions. “As a model, we’ve all the time believed in utilizing our voice and our platform to face for one thing significant. In a world that’s extra divided than ever, reducing by the noise with function has by no means been extra necessary. That’s why we’ve joined forces: to lift consciousness, provoke dialog, and concern a name to assume extra critically and communicate extra overtly.”
To amplify the launch, The Headline Assortment might be supported by a digital rollout that includes comedic quick movies created in partnership with BrandUp Comedy. The shorts will star Tess Tregellas, identified for her stand-up and common appearances on Betches Media, and Jonah Feingold, filmmaker and cohost of Hinge’s “Courting Sucks” podcast.
The Headline Assortment will launch Thursday on kennethcole.com.
