Kiehl’s made its nationwide tv industrial debut throughout the 97th Academy Awards on Sunday with “The Maverick,” a Western-inspired advert highlighting Hollywood stunt performers and the model’s Higher Display UV Serum SPF 50+.
“The Oscars signify extra than simply an awards present; they’re a worldwide celebration of artistry, storytelling, and cultural affect. This second was the right stage for Kiehl’s to make its nationwide TV industrial debut, permitting us to attach with audiences in a method that’s as daring and high-impact because the merchandise we create,” John Reed, Kiehl’s normal supervisor, instructed WWD by way of e mail.
A nonetheless from the Kiehl’s industrial.
Disney Promoting
The cinematic commercial, set in 1851 (the yr Kiehl’s was based), follows a high-adrenaline stagecoach sequence the place a stunt performer finds himself hanging the wrong way up. On this precarious place, his costar casually shares Kiehl’s Higher Display UV Serum SPF 50+ with Collagen Peptide, permitting the suspended performer a second to understand the product’s light-weight, invisible system.
“By spotlighting Hollywood’s unsung heroes — stunt performers — we not solely honor those that embody resilience and fearlessness but in addition draw a parallel to our personal dedication to torture-testing our pores and skin take care of final efficiency, endurance and efficacy,” Reed mentioned.
The industrial was created by Disney Promoting. “The Maverick” is a part of a multibrand promoting motion held throughout the Oscars in partnership with Carnival Cruise Line, Kiehl’s, L’Oréal Paris, MNTN and Samsung Galaxy.
To have fun the marketing campaign, Kiehl’s will host a sequence of activations in Los Angeles on Monday, together with Western-style flash mobs exterior Sephora on the Grove and a paparazzi-fueled occasion with Miles Mitchell, who gained the viral Timothée Chalamet lookalike contest in New York Metropolis final October. The activations purpose to place Kiehl’s Higher Display UV Serum SPF 50+ within the highlight.
A nonetheless from the Kiehl’s industrial.
Disney Promoting
“Higher Display UV Serum SPF 50+ is our most superior every day sunscreen, designed to not solely defend but in addition appropriate the pores and skin,” Reed mentioned. “This product completely embodies Kiehl’s dedication to high-performance skincare, making it the best alternative for our nationwide debut. The Oscars additionally mark a second of transformation and excellence, aligning with Higher Display’s mission to raise solar safety past the odd. With this launch, we’re reinforcing that safety is the muse of nice pores and skin, irrespective of the scene — on set or in actual life.”
