Drew Elliott, the previous world artistic director of MAC Cosmetics, will assume the function of chief model officer at Kiko Milano from Sept. 1, the corporate introduced on Wednesday.
Elliott’s transfer to the Italian cosmetics firm comes because the model is trying to deepen its presence within the US market. Whereas well-known in Europe, the place its vibrant, buzzy shops are ubiquitous all through the continent, it has a smaller footprint within the US. In April 2024, the personal fairness agency L Catterton took a controlling stake within the firm, with a mandate to assist it develop its world presence. In 2024, web gross sales reached over $1 billion; the corporate operates greater than 1,250 shops throughout the globe.
Kiko Milano is well-known for its inexpensive cosmetics, such because the 3D Hydra Lip Gloss, and its collaborations with celebrities together with the actress Emma Roberts and the mannequin Sara Sampaio. The model started a premiumisation technique in 2022, and is now current in division storeslike El Corte Inglés in Spain and Galeries Lafayette in France, and has launched some higher-priced merchandise.
Earlier than becoming a member of MAC Cosmetics, Elliott labored in quite a lot of artistic management roles on the likes of Paper Journal’s dad or mum firm ENTTech Media Group. In an announcement, Simone Dominici, chief govt of Kiko Milano stated that Elliott’s appointment would “unlock the complete artistic potential” of the model and that Elliott was chosen partially for his brand-building talents.
Elliott stated in an announcement the model’s genuine Italian heritage and high quality merchandise give it a powerful basis for world success.
“That is greater than a magnificence model; it’s a platform for self-expression and cultural connection,” he stated.
Signal as much as The Enterprise of Magnificence e-newsletter, your must-read supply for the day’s most vital magnificence and wellness information and evaluation.
Study extra:
LVMH-Backed L Catterton Agrees to Purchase Majority Stake in Kiko
The personal fairness fund has entered right into a definitive take care of the Percassi household, which is able to retain a “vital stake” within the enterprise.
