Billboard Girls in Music 2025
It’s a milestone second for Paris Hilton’s perfume partnership with Parlux. It’s been greater than 20 years of collaboration with the magnificence producer and distributor on the Paris Hilton Fragrances model, which she’s commemorating with the discharge of her thirtieth fragrance: Iconic.
For the primary time, Paris Hilton Fragrances has teamed with a retailer for the launch, which drops completely at Ulta Magnificence on April 20. However followers have entry to the scent beginning Wednesday, out there first at parishiltonfragrances.com. It is available in three sizes: 100-ml for $80, 30-ml for $48 and 10-ml for $27.
Iconic by Paris Hilton Fragrances.
Courtesy of Paris Hilton Fragrances
“My sister and I all the time used to enter my mother’s boudoir — she’s all the time been accumulating fragrances her entire life, and we might simply play with them,” Hilton mentioned in a phone interview. “And I keep in mind saying to my mother, ‘Someday, I’m going to have my very own fragrance,’ and now I’ve turned it into one in every of my multibillion-dollar companies. So it simply makes me so proud, simply from that second to now.”
“Each minute, 9 bottles of Paris Hilton Fragrances are bought worldwide,” revealed Parlux president Lori Singer. The enterprise is estimated to have achieved greater than $2.5 billion in gross sales.
Hilton, now 44 and a mother of two, has been forward of the celebrity-founded magnificence model growth. It was again in 2004 that she started working with Parlux on the discharge of her first perfume, merely known as Paris Hilton.
“Paris is the O.G.,” Singer went on. “She’s been round because the starting. She had a imaginative and prescient, beloved perfume and wished to create a model.…It stems from her love of perfume.”
Iconic by Paris Hilton Fragrances.
Courtesy of Paris Hilton Fragrances
“I’ve been purchasing there for a few years,” Hilton mentioned of bringing on Ulta Magnificence as associate. “I really like the expertise of going right into a retailer, having the ability to go and see every little thing, odor it, take a look at it, really feel it. And I simply love Ulta Magnificence. I believe that every little thing they do is superb, and I’m additionally excited simply to develop my model and join with their superb group of magnificence lovers.”
Hilton continues to remain busy with magnificence launches. She just lately revealed the discharge of Parívie, a brand new skincare model as a part of 11:11 Media; she’s a majority stakeholder of the corporate, working alongside Bruce Gersh and advertising and marketing company Guthy-Renker.
How does Hilton outline magnificence right now? “I believe it actually comes from inside,” she mentioned. “I can see magnificence via somebody’s eyes, via their coronary heart. I believe essentially the most stunning factor about an individual is their coronary heart and the way sort they’re. And I believe kindness is gorgeous.”
Iconic by Paris Hilton Fragrances.
