Anthony Vaccarello certain is aware of methods to generate buzz together with his promoting campaigns for Saint Laurent, and tends to favor a really choose few to seize his imaginative and prescient for the fabled French vogue home. Since taking on the mantle as artistic director in 2016, Vaccarello has leaned upon the likes of David Sims, Juergen Teller, and Grey Sorrenti. This season, nevertheless, the Belgian designer commissioned famend Italian artist Francesco Clemente for the Saint Laurent Summer season 2025 marketing campaign providing. “I first found Clemente’s work within the Nineteen Nineties. I may completely think about my assortment being portrayed by his poetic use of colours,” stated Anthony Vaccarello upon the discharge of the marketing campaign. Clemente created a number of paintings of a handful of Vaccarello muses (together with Zoë Kravitz, Ajus Samuel, Isabella Ferrari, and Penelope Ternes).
Francesco Clemente for the Saint Laurent Summer season 2025 Marketing campaign
Learn under the reactions of theFashionSpot’s discussion board members:
“WTF…” shrieked helmutnotdead upon trying out the marketing campaign.
“HAHAHAHAHAHAHAHAHAHAHAHAHAHA!” exclaimed marsnoop2.
“The concept is nice and I get what they have been going for, however I’m not liking the execution,” Salvatore chimed in.
Lola701 famous: “If the work have been juxtaposed with footage, I feel the marketing campaign would have been nice!”
“Too artsy,” critiqued matheus_s.
“I might say sure if it was made by a vogue illustrator corresponding to Antonio Lopez who really cherished vogue. This… is pure trolling,” slated GivenchyAddict.
But not everybody was left so disinterested. “Kudos to him for doing one thing completely different, even whether it is bizarre. A minimum of he’s prepared to evolve!” defended Frederic01.
“Courageous. I prefer it,” accredited Kite.
See extra from the Saint Laurent Summer season 2025 by Francesco Clemente and be a part of the dialog, right here.
