adidas Sportswear has formally entered its Lightblaze period, unveiling a brand new sneaker marketing campaign starring Tate McRae. The photographs showcase her easy motion and a streetwear aesthetic, making Lightblaze a must have for on a regular basis put on.
Designed with a monochromatic color-blocked aesthetic, the sneaker options daring three-stripe branding alongside the outer foot for a standout look. The higher combines suede, leather-based, and mesh overlays, including texture and dimension to its sharp, minimalist design.
adidas Sportswear Lightblaze Marketing campaign
The Lightstrike midsole, borrowed from adidas’ high-performance operating line, ensures light-weight consolation and responsive cushioning, making it good for all-day put on. A full-length rubber outsole gives traction and sturdiness for motion in any setting.
Within the marketing campaign, Tate McRae showcases the power of Lightblaze, pairing the sneaker with a cropped tank, outsized cargo pants, and a stomach chain, proving its versatility in streetwear styling.
“From tour rehearsals to assembly buddies for dinner, I want a shoe that may take me from day to nighttime and promise me final consolation, which is why I’m an enormous fan of adidas Sportswear’s new Lightblaze mannequin,” Tate shares.
The primary Lightblaze mannequin is now available in shops, on the adidas web site, and through the adidas app, with recent colorways arriving later this yr.
