Nike
South African pop sensation Tyla has not too long ago signed an unique endorsement take care of Nike. This partnership marks a big milestone for the 23-year-old Grammy-winning artist, who has shortly risen to world stardom.
The deal holds particular significance for Tyla, who grew up carrying her brother’s Nike hand-me-downs and has lengthy admired the model.
In an interview with Nike, she expressed her pleasure in regards to the partnership, hinting at the potential of creating her personal signature shoe sooner or later:
“I imply, I’m a Nike woman. I really like the model. Nike isn’t simply athletic garments, it’s style. I actually like that as a result of after I put on Nike, it doesn’t really feel like I’m simply placing on a shoe or shirt. You’re feeling fly carrying it. All of the collabs, classic Nike, it’s at all times been one thing that I gravitated towards. I additionally love how various Nike is. I’m actually excited to work collectively, not solely to put on the garments however to hopefully create one thing with the staff too. Perhaps a Tyla shoe? That may be hearth.”
Tyla’s distinctive model, which she describes as “Flintstone” – ripped up and distressed – aligns effectively with Nike’s historical past of collaborating with boundary-pushing cultural icons. Her potential to mix music, motion, and style makes her a great match for the model.
The partnership has already begun to materialize, with Tyla debuting a brand new colorway of Nike’s Air Max Dn8 in the course of the Tremendous Bowl LIX Weekend in New Orleans. She was additionally noticed carrying daring Nike Air Max sneakers at Travis Scott’s 2025 Cactus Jack Basis HBCU Superstar Softball Traditional in Houston.
This endorsement deal not solely solidifies Tyla’s standing as a world icon but additionally represents Nike’s strategic transfer to increase its affect within the African and world popular culture landscapes.
